Bearish was thrilled to partner with Steve Madden for the launch of their latest collection and this one was all about charm!
As the main activation partner, we designed a New York–inspired Bodega stand, where guests could handcraft their very own DIY Premium Phone & Bag Charms. The event, hosted at The Alex in Alexandria, brought a touch of NYC street style and creativity right to Sydney.
Over 130 charms were made during the event, each infused with personality and flair — from bold statement pieces to chic minimalist designs. Attendees loved expressing themselves through the process, creating accessories that perfectly complemented Steve Madden’s bold new collection.
It was a fabulous day filled with creativity, fashion, and fun — proving once again that art can elevate any brand experience.
✅ Want to add a creative touch to your next brand activation or launch event?